Brand positioning is the process that allows you to be in front of people’s minds all the time. When they’re thinking about buying a product or service, they know that your brand is trustworthy. Here are tips recommended by top digital agency Seattle experts so you can succeed in brand positioning.
Research your competitors
The first step is to determine who your competitors are and where they’re doing well. You may replicate what they do to be successful or try something else. Understanding their qualities will make it easier to identify the best marketing strategies. You can sell similar products, but you can give your target customers a reason to choose you over them. Since we’re talking about brand positioning, understanding competitors’ tactics will allow you to be in a better position.
Create a tagline
Taglines aren’t a new strategy. Companies have been using them for a long time, and these one-liners will help your customers remember you. In some instances, they forget your company name, but the taglines will aid in the recall. They have to be straightforward and easy to remember. Use this tagline in all your advertising campaigns, whether online or offline. Take Nike’s “Just do it” tagline. The company consistently used it, and people easily remembered it.
Understand your customers’ values and priorities
You can have better brand positioning when you know your customers’ values and priorities. All your marketing campaigns depend on these values. You must understand what matters to them. Businesses are always about solving existing problems. When you show how your products and services solve these problems, people will patronize your brand.
Create a strong brand
Even when you already have a unique niche, expect that other companies offer the same products and services. Hence, it matters to have a strong brand. You can offer your business as a cheap alternative. You may also offer yourself as the best in the market. Think about Apple. Even if there are cheap smartphones available, their products continue getting a high price tag. It’s part of their branding strategy. It sends a message that Apple will never sacrifice quality. If you want cheap and poor-quality choices, there are other brands for you.
Write quality content
Another way to position your brand is by writing excellent content. You show expertise in the industry through the content. However, be careful not to keep advertising when posting something new. You don’t want to bore people or even turn them off. Having well-written content shows how much you know about the industry and why people should trust you over other options. The best part is quality content also boosts your SEO efforts. It tells Google that you take the process seriously. Your chances of surging to the first page go up.
Always be authentic
Sure, the goal of advertising is to convince people to buy your products. However, it can turn them off if you keep on pushing these products down their throats. The key is to be authentic. You shouldn’t show that you’re only after profits. Your priority is solving people’s problems and addressing their needs. Show compassion about what they’re going through and earn their trust.
Work with experts
Creating a robust brand is a lengthy process. It’s not something that happens with a few marketing campaigns. It helps if you ask digital marketing or SEO agency for help. You want these experts to help you determine your brand and use it to your advantage. You know your company well, but it doesn’t hurt to use these experts to improve your brand positioning.