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How to start with social media management for your small business

January 9, 2023 by Harold
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Are you leveraging social media as a strategic business tool, but not seeing the results in your conversions that you had hoped for? Don’t worry, we’ve all been there. Social media can be a tricky network to master and it requires thoughtful management to get right. In this post, a leading social media management company will explore 7 common conversion mistakes digital marketers and business owners are making on their Social Media Handles – and how to fix them. By understanding the pitfalls of social media marketing, optimizing your strategy accordingly and investing time in implementing these changes, you can supercharge your online presence – ultimately improving conversions across the board. Get ready to take a deep dive into the world of optimization!

1. Unclear CTA’s

The most common mistake made on social media is the lack of a clear call-to-action (CTA). A CTA needs to be highlighted and easy for users to spot, so that it stands out from all other content in your post. It should also give an immediate impression of what action you are asking the user to take. If not, then you risk losing conversions as users will not know where to go and how to take the next step. According to a top social media management services company, make sure any links, website addresses or phone numbers are prominently displayed in your caption, with a strong accompanying message that outlines why they should click it. And if you’re going beyond text – use visuals like arrows, buttons or even characters to point the user towards your CTA.

2. Lack of A/B Testing

A/B testing is an effective way of making sure that all elements of your post are working together, and are optimized for conversions. By testing out different images, headlines, body text and CTAs in each post – you can determine which combination works best for your particular audience. Doing this will ensure that every post you make has been tested and approved by a majority of users – resulting in higher engagement rates and more conversions overall.

3. Ignoring User Personas

Getting to know who your ideal customer is goes hand-in-hand with creating relevant content on social media. Understanding their needs, motivations and pain points will help you create content that is more relatable and resonates with them – thus resulting in higher engagement rates and conversions.

4. Not Utilizing Paid Ads

Organic reach on social media platforms is decreasing year-on-year, so it’s important to invest in paid advertising if you want to maximize your results. SEO Company Chicago added that advertising on social media can be an expensive exercise, but the ROI (return on investment) from running effective campaigns typically outweighs the cost of entry. Start small and test out different ad variations across various platforms until you find what works best for your product or service.

5. Poor Quality Content

No matter how strong your message or CTA is, it won’t be effective if your post contains poor quality images or content. Make sure that every post looks professional, is free from typos and grammatical errors, and uses high-quality visuals to showcase your product or service in the best possible way.

6. Not Tracking Performance

As with any marketing activity, it’s important to track performance metrics to see what works and what doesn’t when it comes to social media. Keep an eye on key metrics such as engagement rates, impressions, clicks and conversions – so that you can gauge which posts are resonating with users the most and make informed decisions based on real data.


By following these 6 tips, you will soon have a rock-solid social media strategy that will help your business to better engage with potential customers, convert more leads and ultimately grow revenue. Don’t forget to track your performance over time so you can keep on optimizing and maximize conversions from your social media activities!

Good luck!